seasoned content manager, senior copywriter and editor with 12+ years of experience. capable of sharp left turns or the straight and narrow, irreverent and pithy, direct and informative. i engage, inform, entertain, and sell (hopefully at the same time). digital strategy, editorial content planning, post-it notes – i do it all.

topline:

+ copywriting, editorial content, e-commerce, UX/UI, digital strategy, branding, storytelling, content architecture, concepting/brainstorming, project management, A/B testing, SEO, social media, proofreading, copyediting, comp layouts

digging deeper:

+ agency, internal creative team, and remote client experience with background in CPG consumer goods/catalog, B2C, B2B, tech, telecom, healthcare, higher education, retail, news, research, government, arts and entertainment, music, home decor, food + cooking, travel, fitness + sports, CBD, fashion and footwear, lifestyle, women’s lifestyle, c-store, celebrities, pop culture

+ brand books, style guides, email campaigns, social media campaigns, product descriptions, video scripts, headlines, subject lines/testing, professional profiles, bios, blog features, interviews, research, expert sourcing, Q&As, long form features, technical manuals, meta descriptions, user flows, button tests, dashboards, tooltips, SMS/text alerts, error messages, landing pages, demand gen, press releases, white papers, content downloads, house brands/white label naming, FAQs, university course descriptions

+ clients: reebok, asics, rockport, shorelight education, america’s test kitchen, alltown fresh, rue la la, blue cross blue shield, pepperlane, irie bliss cbd, massachusetts department of public health, abt associates/health care research division, james prochaska cancer prevention research center, berklee college of music, executive charter services, the charming kitchen

+ bylines: metro newspaper, boston globe, weekly dig, wbur.org, tripwire

+ mac/pc, microsoft suite, google workspace, contentful, wordpress, cms, jira, wrike, workfront, trello, teams, slack, basic html

+ in a former life i did and+or i am still capable of: client services, project management, focus groups, surveys, PR and outreach, event promotion and coordination, design and layout, photography

+ get in touch > seleneangier /@at/ gee/ma/a/i/l /d o t/ c/ o m/