alltown fresh
in-store signage, pop, outdoor, box stuffers + more
if you’re a healthy eater (even “ish”) or foodie, and you’ve been on a roadtrip recently, you know there is a dearth of hospitable offerings. enter alltown fresh, global lp’s new england-based convenience store chain with good, fresh fast food.
collaborated with vp of marketing + team on pillar messaging + branded projects to create copy that delights. projects included in-store signage, pop, landing pages, product copy, giveaways, meal kit naming, descriptions, white labeling, packaging, and more. it’s a pithy voice with a great team that delights in “delight.” (a dream gig for this self-professed foodie!)
Alltown Fresh Meal Kit Naming
Alltown Fresh Meal Kit
Alltown Fresh Gift Crate Project
about alltown
alltown fresh is a fast-growing convenience chain in new england committed to good food — think humanely sourced meat, locally sourced produce, along with organic, vegan, keto, gluten-free, and lactose-sensitive options for those of us with lifestyle diet/allergen/aversion needs.
it’s the place you want to run into on the way to the ski house or beach cottage. a real chef (and a really good chef – joshua smith, formerly of moody street) leads the creative menu — including a ghost kitchen, made-to-order delis (think wawa but less 3am wit wiz/more kale caesar + heritage pulled pork), catering, and meal kits.
yes, you can get your mountain dew and your cheetos there — and unlike most other gas station c-stores, you can fill up at the kombucha bar, get waygu farro bowls, really good lattes, trail mix by the pound, grab-n-go prepared foods that rival whole foods, or that “one thing you forgot” from the chef-curated pantry.