asics

branded launch packages, emails, social media + more

collaborate with designers and extended creative team on pillar messaging for new shoe launches, events, and digital campaigns for top fitness brand. landing pages, social media, emails, story posts, key visuals, tech sheets + more.

organic + paid social media

teamed with video art directors to concept organic and paid media campaigns, including tiktoks, instagram reels, youtube shorts and stories.

gt-2000 12 running shoe / tiktok series

brief: stability running shoes are perceived to be clunky, heavier and lacking smooth transitions. not so with the GT-2000. worked with art director to concept tiktok and reels series to showcase benefits of this ASICS running shoe as versatile, comfortable, stable and cushioned.

social media captions

short + engaging, storytelling brand moments, judicious emojis + hashtags… a few examples of fresh-voiced captions (written to agency-produced videos).