reebok e-commerce
a selection of emails, search banners, landing pages, product pages and other onsite creative for reebok.com.
product write-ups
i wrote product copy – footwear, workout clothing, equipment and more – on reebok.com for five catalog seasons, covering some of reebok’s most exciting products in years: easytone, runtone, zigtech, realflex, and pump re-release.
holiday campaign
with a REEbranding just around the corner, i helped create a new voice for reebok. sharp and crisp, we set out to de-hassle the holidays while upping the *%^& fun. avoid black friday chaos, save money and get them want they want. win-win-win.
oh what fun it is to jingle. putting the fun in reebok’s just then brand-new “bold fun provocative” branding principles, this campaign evokes the spirit of the holidays (fa la la la…) with reebok’s top-selling products. design easily translated to cross-channel initiative that included emails, banners and site creative.
a pitched concept for reebok back to school campaign. designer chose attention-grabbing black and whites that let the products pop. just add cheeky word bits to finish. marketing team loved it but chose a more immediate BTS look and feel.
