rockport
the brown shoe company, you say? not quite, says rockport’s new creative director. the boston-based shoe company’s style quotient has gone up a few notches over the past 10 years – but their commitment to comfort technologies, quality, and their new england dna still endures.
rockport shoe collection copy
wrote collection-level brand copy for fall/winter 2020 and spring/summer 2020 men’s and women’s dress and casual footwear lines. the challenge? distill the essence of the collection – romance angle, personality, colorways, patterns, and materials across several styles – in less than 300 characters.
rockport emails 2022
wrote snappy heds and subs for modular email campaigns for rockport men’s and women’s collections, along with cobb hill and dunham.
rockport brand catalog 2021
developed GTM brand copy for men’s and women’s footwear catalog, geared toward global sales audience, then reworked for customer segments.
rockport video scripts 2020
wrote brand romance copy for annual sales meeting then turned it into video scripts when team pivoted quickly for COVID