textbooks.com site messaging, ux + content

collaborated with engineering, design, BA, marketing, product, customer service and analytics for site redesign. the creative director lightened up the design and i refreshed copy on all vertical plus my account, FAQs, product pages, tool tips, cart flow, lightboxes, partner offers, and dynamic use-case messaging.

Textbooks.com Redesign | eTextbooks Page

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eTextbooks are instant and interactive - but students weren't readily adopting the less expensive and higher margin offering. We looked to change that.

mbs direct / barnes & noble education ux + redesign

mbs/barnes & noble education, textbooks.com’s parent company, builds and manages brick + mortars and online bookstores for more than 1000 high schools and colleges, including snhu. we redesigned the online bookstore – which was templatized for efficiencies, while being customizable by school – head to toe. the ux strategy was to integrate each school’s course catalog (to minimize ordering mistakes and returns) and simplify the cart flow.

Dynamic Bookstore Redesign

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Online Bookstore Home Page - simplified "this is easy" messaging with dynamic use case modules. Templatized approach accommodated upwards 1000+ schools' imagery, university colors, messaging and CTAs (financial aid verbiage, shipping promos, etc)

tb seo + meta tags

refreshed SEO and refined brand voice on more than 300 pages including verticals, category pages, product pages, meta tags, titles and blurbs. worked closely with marketing manager to implement SEO/KW best practices, while reworking tone of previous copywriter.

SEO Before + Afters

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Updated meta descriptions and product copy across 300+ best-selling products, according to SEO best practices. Defined and refined voice.

“fortunately” email campaign

pitched this winning fortune cookie concept, a sharp left turn away from our then branding. turned familiar fortunes into zen-ified promotional messaging with legs: carried through 6 weeks of emails, with several gif and a/b testing versions.

Good Email Campaigns Begin with a Good Concept

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This one began with a simple, zen-ified idea and clean, calming design.

blog content

managed all content for the textbooks.com blog and social media, producing 50-100 posts a year on everything from textbook 101s to finance + study tips to lifestyle fun

Textbooks.com Blog Content | FAFSA

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Applying for financial aid is daunting and our FAFSA series sought to demystify the process. Ongoing series with consistent visual vocabulary, multiple SMEs, and complex infographics. Read them at https://www.textbooks.com/blog/tag/fafsa

infographics, download cards + videos

produced value-add content for blog articles and social channels. view buyback video on imgur.

Infographic for Grad School Timeline Story

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Developed content partnership with The Princeton Review and interviewed SME on grad school app tips, including this timeline and checklist visual.