ux + seo
shorelight redesign
shorelight education helps international students apply to and succeed at our client universities.
managed contentful backend for templatized web build (21 schools x 3 grad levels) for new student-first version of the website. project included cross collaboration with 7 internal teams and an external design agency, massive data collection + QA correction, copywriting/editing, and sync or manual entry of 10,000+ field inputs (program names, majors/minors offered, application deadlines, housing options, tuition rates, city info, student success stories, and more – for every school/grad level toggle).
view all universities + colleges “school at a glance” pages on shorelight.com >>
University of South Carolina / Housing Module
Colleges offer certain housing options to certain students — freshman only vs graduate level and the like. Our students need to know that so our system needed to know that, while selling the campus and clarify top questions. Crafted uniform dorm and apartment descriptions and amenities (because international students want to know whether they have to bring sheets or buy a coffee maker).
mbs ux + redesign
mbs, textbooks.com’s parent company, builds and manages brick + mortars and online bookstores for colleges and K12, including snhu. we redesigned the online bookstore – which was templatized for efficiencies, while being customizable by school depending on offers, messaging, and more. the ux and messaging strategy was provide a guided, easy path and to integrate each school’s course catalog (to minimize ordering mistakes and returns) and simplify the cart flow. direct partnerships with each school allowed to sync the course catalog and required / recommended books for each semester — amazon can’t do that.
Dynamic Bookstore Redesign
textbooks.com ux + marketing
collaborated with engineering, design, BA, marketing, product, customer service and analytics for site redesign. the creative director lightened up the design and i refreshed copy on all verticals, plus my account, FAQs, product pages, tool tips, cart flow, interstitials, partner offers, and dynamic use-case messaging.
Textbooks.com Redesign | Buy Page
america’s test kitchen ux + qat
foodie geek-out alert! worked with engineering and product on complex three-site redesign for the PBS cooking shows america’s test kitchen, cook’s country, and cook’s illustrated. managed retargeting ads project and rewrote zendesk help desk FAQs. assisted project manager and dev with bug tracking and resolution, qat protocols for use-case scenarios, and stakeholder signoffs.
tb seo + meta tags
refreshed SEO and refined brand voice on more than 300 pages including verticals, category pages, product pages, meta tags, titles and blurbs. worked closely with marketing manager to implement SEO/KW best practices, while reworking tone of previous copywriter.
