ux + seo

shorelight redesign

shorelight education helps international students apply to and succeed at our client universities.

managed contentful backend for templatized web build (21 schools x 3 grad levels) for new student-first version of the website. project included cross collaboration with 7 internal teams and an external design agency, massive data collection + QA correction, copywriting/editing, and sync or manual entry of 10,000+ field inputs (program names, majors/minors offered, application deadlines, housing options, tuition rates, city info, student success stories, and more – for every school/grad level toggle).  

view all universities + colleges “school at a glance” pages on shorelight.com >>

Shorelight University Cards

Image 1 of 7

Managed Contentful backend for templatized web build (21 schools x 3 grad levels) for new student-first version of the website. Project included massive data collection, data correction, copywriting/editing, Salesforce sync and (gasp) manual entry.

mbs ux + redesign

mbs, textbooks.com’s parent company, builds and manages brick + mortars and online bookstores for colleges and K12, including snhu. we redesigned the online bookstore – which was templatized for efficiencies, while being customizable by school depending on offers, messaging, and more. the ux and messaging strategy was provide a guided, easy path and to integrate each school’s course catalog (to minimize ordering mistakes and returns) and simplify the cart flow. direct partnerships with each school allowed to sync the course catalog and required / recommended books for each semester — amazon can’t do that. 

Dynamic Bookstore Redesign

Image 1 of 4

Online Bookstore Home Page - simplified "this is easy" messaging with dynamic use case modules. Templatized approach accommodated upwards 1000+ schools' imagery, university colors, messaging and CTAs (financial aid verbiage, shipping promos, etc)

textbooks.com ux + marketing

collaborated with engineering, design, BA, marketing, product, customer service and analytics for site redesign. the creative director lightened up the design and i refreshed copy on all verticals, plus my account, FAQs, product pages, tool tips, cart flow, interstitials, partner offers, and dynamic use-case messaging.

Textbooks.com Redesign | eTextbooks Page

Image 3 of 4

eTextbooks are instant and interactive - but students weren't readily adopting the less expensive and higher margin offering. We looked to change that.

america’s test kitchen ux + qat

foodie geek-out alert! worked with engineering and product on complex three-site redesign for the PBS cooking shows america’s test kitchen, cook’s country, and cook’s illustrated. managed retargeting ads project and rewrote zendesk help desk FAQs. assisted project manager and dev with bug tracking and resolution, qat protocols for use-case scenarios, and stakeholder signoffs.

tb seo + meta tags

refreshed SEO and refined brand voice on more than 300 pages including verticals, category pages, product pages, meta tags, titles and blurbs. worked closely with marketing manager to implement SEO/KW best practices, while reworking tone of previous copywriter.